Today, with the prevalent trend of e-commerce, online shopping has gradually penetrated into every corner of lighting life. In recent years, with the popularity of the “Internet +” strategy, online shopping comes with a new way – Cross-Border E-Commerce! Cross-border e-commerce Business is opening Blue Ocean for China’s foreign trade industry. But it was only when you really got into the market that you will realize it is tough. For “Made in China” who are accustomed to the model of increasing sales by low price, whether we can provide more personalized and unique products and services determines whether the products can be well sold globally.
Monitors, LED lighting, and LED displays are increasingly being purchased abroad, from where 2015 is even known as “the year of full explosion of LED”. Various channels have accelerated the expansion of the LED market, among which, cross-border e-commerce has become a powerful channel for LED to invest in overseas markets. In the first half year of 2015, LED lighting companies invested the the funds to develop overseas markets, resulting in the mergers and acquisitions of overseas market, continued to explore new business channels.
The European market has always been a market with great potential for Chinese LED companies to do cross-border e-commerce businesses. Among them, the German market has a huge demand for tube lights, strip light, car and boat lights, and stage lights; Italy and the United Kingdom market prefers strip lights and decoration lights; Belgium and Denmark mainly demand stage lights, etc.
Russia is the fastest growing market after Europe in Chinese LED imports. The top three imported lighting products are ceiling lights, projection lights and panel lights. It is expected that China’s export of lighting products to Russia will continue to grow by 2019, and the sales is expected to increase to US$3.354 billions. This market can also serve as one of the important markets for LED products.
It is unexpected that Africa is actually a huge potential market for the LED lighting industry, even though at present, lighting products in Africa is still at the low end performance requirements. The Africa market now is in the stage to require low price and product durability.
Brazil is the largest LED consumer in South America. But now it has gotten rid of the situation of basically relying on imports, and has begun to manufacture LED products locally. Moreover, Brazil has high trade tariffs and serious trade protectionism. Without brands, it is difficult to enter the Brazilian market by price alone. However, due to the low awareness of Chinese brands among local consumers, Chinese LED lamps still have great market potential in Brazil.
The US market is the largest overseas market for Chinese LED lighting, whose buying ability is almost equal to the whole of Europe. At the beginning, the price is the most important factor in deciding whether to buy a smart light bulb. But due to the advanced technology and the reduction of prices, price is no longer the main factor restricting the purchase of smart bulbs, but the functionality and lighting performance.
LED lighting is one of the most energy-efficient lighting solutions used worldwide. According to the “LED Lighting Industry Market Prospect and Investment Strategic Planning Analysis Report” released by the Prospective Industry Research Institute, in the past five years, the global LED lighting market has grown from about 22.9 billion US dollars in 2012 to about 55.1 billion US dollars in 2017. , with a compound annual growth rate of about 19.2%. The use of Home and outdoor was the main factors for the growth of sales. Driven by this fast-growing market segment, the LED lighting market is expected to grow at a CAGR of approximately 11.4% from 2017 to 2022, reaching approximately US$94.5 billion in 2022. Due to the gradual maturity of product technology and the enhancement of market competition, the growth rate is expected to have a downward trend in the future.